Flapper Girls - Feminism and Consumer Society in the 1920s.

Flapper Girls - Feminism and Consumer Society in the 1920s.

• Source: Gender Forum . 2013, Issue 42, p1-6. 6p.
• Author(s): Reinsch, Ole
  

Flapper Girls were young ladies who acted deliberately as apolitical persons in the years following World War I. First and foremost, the bob, rouge on the cheeks, powder on the knees, and short skirts are all associated with women in the Roaring Twenties. Smoking in public, driving in vehicles, dancing the Charleston or the Shimmy, heavy alcohol consumption during prohibition, nightly festivities at jazz clubs and at petting parties, where men and women had premarital sexual experiences are all examples of typical flapper behavior. Consumption is a big part of these women's hedonism: consumption of mass industrial products, consumption of mass culture and mass media, consumption of urban nightlife, consumption of sexuality - in the 1920s, consumer society in Germany and the United States got a big push. The Flapper phenomenon and its public image will be examined in terms of its relationship to consumer culture in all of its forms. The topic of whether the Flapper Girl phenomenon has feminist potential will be examined in particular.

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